From Map to Movement — My 30/60/90 Plan
Defining what I actually did was like trying to nail jelly to a wall. Product roles are inherently cross-functional and ever-evolving. And this one? It layered even more complexity on top. So I started the only way I knew how: with a mind map.
Was it messy at first? Absolutely. But the clarity that came out of it allowed me to:
Align with leadership on expectations
Show my team what I was prioritizing and why
Create space for delegation and collaboration
The biggest insight? I was trying to do too much. Which brings us to this post.
After mapping the chaos, I still needed a path forward. That’s where the 30/60/90 plan came in. This wasn’t a vanity roadmap—it was a deeply tactical, strategy-to-execution framework to:
Build early credibility
Align teams across functions
Show real traction on core priorities
Clarity (First 30 days)
Define and socialize our product strategy
Build customer personas based on real user data
Audit the full funnel to identify friction points
Draft a clear plan for a new product rollout
Execution (30-60 days)
Soft-launch of the new product and validate engagement
Develop a new SEO-led content strategy
Improve sales enablement with updated pages and GTM alignment
Create systems for experimentation and metrics review
By 90 days, we had:
Operationalize feedback loops
Strengthen cross-team rituals
Improve onboarding and conversion
Reduce content waste and lift organic performance
It wasn’t just about doing more—it was about building systems that scale. This plan helped me prioritize, say no, and ship what actually moved the needle.
