From Map to Movement — My 30/60/90 Plan

Defining what I actually did was like trying to nail jelly to a wall. Product roles are inherently cross-functional and ever-evolving. And this one? It layered even more complexity on top. So I started the only way I knew how: with a mind map.

Was it messy at first? Absolutely. But the clarity that came out of it allowed me to:

  • Align with leadership on expectations

  • Show my team what I was prioritizing and why

  • Create space for delegation and collaboration

The biggest insight? I was trying to do too much. Which brings us to this post.

After mapping the chaos, I still needed a path forward. That’s where the 30/60/90 plan came in. This wasn’t a vanity roadmap—it was a deeply tactical, strategy-to-execution framework to:

  • Build early credibility

  • Align teams across functions

  • Show real traction on core priorities

Clarity (First 30 days)

  • Define and socialize our product strategy

  • Build customer personas based on real user data

  • Audit the full funnel to identify friction points

  • Draft a clear plan for a new product rollout

Execution (30-60 days)

  • Soft-launch of the new product and validate engagement

  • Develop a new SEO-led content strategy

  • Improve sales enablement with updated pages and GTM alignment

  • Create systems for experimentation and metrics review

By 90 days, we had:

  • Operationalize feedback loops

  • Strengthen cross-team rituals

  • Improve onboarding and conversion

  • Reduce content waste and lift organic performance

It wasn’t just about doing more—it was about building systems that scale. This plan helped me prioritize, say no, and ship what actually moved the needle.

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Finding Solace in Art Amidst Uncertainty

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Unlocking Market Magic: Product/Market Fit